Social Media Stars Take the Music Industry By… Storm???

Popular social media star Darryl Granberry, better known as PontiacMadeDDG, released a new song called, “Givenchy” this past week. Let me begin by saying this song is actually not as bad as you might imagine. The song could easily be put up against some of the other “hot” songs right now in the Hip-Hop/Rap scene. Givenchy possesses the qualities of a hit song with it’s catchy beat, flashiness of riches and semi-offensive lyrics that most other typical radio songs have. In other words, Givenchy is great from that perspective. But does it showcase actual skill?

Now for some reason, this newly released song and the enjoyment I had towards it made me realize how common it has become for popular social media stars to dabble in music. You could easily identify other large Instagram famous/ Youtube famous icons who began their careers showcasing attributes other than ones related to music. And I am not referring to those individuals like Justin Bieber and Soulja Boy who began on Youtube and were discovered, leading them to fame. I am referring to those who began to have musical “talent” out of no where with no prior reference.

I actually don’t have a huge issue with this growing trend. I just found it interesting that people with large followings, gained from comedic talents or what have you, take their blessing and use it to transition into the music industry. I look at it from an understanding that there are real musicians that started from nothing and possessed actual musical talent unique enough to gain genuine supporters who adore them and what they offer. But now we have musicians that receive musical clout because of their already acquired popularity off of some platform of media. Not because of their music being actual gold.

We as consumers must recognize real vs. fools gold. I think it is definitely cool to try new things and explore new outlets, but I don’t think it is a good idea to saturate the music industry with the same type of substance lacking music. We shouldn’t allow for people to get rich off of trash when there are other musicians with true musical gifts barely getting by. Allowing this trend can either be seen as a reflection of the type of music musicians think we deserve and should profit off of, or the quality of music we as consumers allow to be glorified.


About the Author